‘Green’ Packing Moon Cake Gift Box is More Popular in 2018 Mid-Autumn Festival
Chinese Traditional Mid-Autumn Festival is on 24th September, 2018, there are only two weeks from the holiday, but the various gift boxes on the urban market have quietly appeared, and the merchants have paid their attention to the Mid-Autumn Festival promotion. Although the Mid-Autumn Festival consumption peak has not yet arrived, the Mid-Autumn Festival promotion activities have officially opened in the major shopping districts in many main cities in China. Many supermarkets are planning to make a lot of money before the festival.
Yesterday, the reporter visited the major supermarkets in the cities and noticed that all kinds of Mid-Autumn Festival gift boxes occupy the promotional area of the supermarket, and the Mid-Autumn Festival promotion activities are also opened in advance. “At the end of August, the Mid-Autumn Festival gift box began to enter the major supermarkets, but the real peak of consumption is still about a week before the Mid-Autumn Festival.” According to a staff member of a supermarket in Guangzhou, although there is still a period of time from the Mid-Autumn Festival, many moon cake sellers all used to promote the moon cake earlier than the Mid-Autumn Festival so as to lengthen the promotion cycle to get higher profits.
The salesperson of a certain brand of moon cake told reporters that this year’s Mid-Autumn Festival gift box price around 100 Yuan is the best sell. In the past two years, the number of luxurious gift boxes that many brands have put on the market has gradually decreased, and the cheaper option gift boxes price around 100 Yuan have occupied the mainstream of the market. Nowadays, consumers are more concerned about the inner quality of goods when they purchase gift boxes. Luxury packaging is no longer attractive. The reporter also observed in the tea gift box promotion counter that most gift boxes are relatively small, the price is mostly within 200 Yuan, and only a few gift boxes are more expensive. The counter sales staff told reporter that the price of the gift box within 200 Yuan not only sold well during the holiday season, but also sells good in the off-holiday season.
Some insiders believe that in recent years, the promotion of many commodities has been launched, but many consumers have become “immune” to the promotion activities, and consumer behavior has become more and more rational. “Currently, the public is more and more selective when purchasing goods, but the overall consumption capacity is limited. How to innovate the promotion means or introduce low-priced and affordable products that can attract consumers is a problem that many businesses need to think about” said the industry insider.
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